×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Airbnb Enlists You for the First Movie Shot Entirely on Vine

Published on .

Marketers have gotten really creative with their use of Vine, but vacation rental site Airbnb is now taking it to the next level by making what it bills to be the first-ever movie created with the filmmaking app. Via Mullen San Francisco, the brand has launched "Hollywood and Vines," a campaign asking consumers to contribute six-second clips that in the end will become a short film about travel and adventure.

From August 22 to August 25, Airbnb will deliver "shot instructions" via Twitter at @airbnb. Participants can pick a shot (eg. Fly a paper plane) and shoot a Vine, then share them via #AirbnbHV. The final Vines will be collected and the best ones will be edited into a longer film, to be aired on television on the Sundance Channel (among others). Those whose Vines appear in the film will get a $100 credit for an Airbnb stay.

Crowdsourcing scenes for a film isn't a new idea of course, and also served as the basis for award-winning efforts like American Recordings/Lost Highway's "The Johnny Cash Project," via director Chris Milk and Google's Aaron Koblin.

Most Popular