Akatu: Fake Shower

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Ever turned on the shower to mask embarrassing noises in the bathroom? Apparently, it's a common occurrence among couples, particularly those with paper-thin bathroom walls. So, for World Water Day, Brazilian sustainability institute Akatu and agency Leo Burnett Tailor Made created an app that makes the shower noise for you. At the end of your Fake Shower, you receive notification of how many gallons of water were not wasted by using the app.

Side note: bathroom users in Japan have been saving water for ages. Machines that create fake flushing noises are a basic feature of restrooms and toilets in the country.

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