Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ALB: Golden Chains

Published on .

French artist ALB has come up with an innovative way to fund production of his upcoming album - a music video in which he highlights real-life belongings he wants to sell online. While they watch the Golden Chains video(for which they need Google Chrome to participate), viewers can click through to purchase the items various e-commerce sites. CLM BBDO was the agency, with ACNE working on production.

Most Popular