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ALB: Golden Chains

Published on .



French artist ALB has come up with an innovative way to fund production of his upcoming album - a music video in which he highlights real-life belongings he wants to sell online. While they watch the Golden Chains video(for which they need Google Chrome to participate), viewers can click through to purchase the items various e-commerce sites. CLM BBDO was the agency, with ACNE working on production.

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