Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Alzheimer's Disease Association (ADA) Singapore: Sort Me Out

Published on .

Imagine if all your Facebook photos, status updates and memories just disappeared. The Alzheimer's Disease Association (ADA) Singapore did, and created a Facebook app, SortMeOut to simulate an Alzheimer's sufferer's loss of memory. The app, through Grey Singapore and digital arm Yolk, erases photos, videos and more, to demonstrate how painful it is for people to lose their memories of the past and their identity. Users can share their experience on Facebook to help raise awareness of the disease.

Most Popular