Amazon: Kindle Fire

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Amazon makes waves in the fiercely contested tablet market with its newest product, the Kindle Fire. The Fire, which is priced at less than half the price of the Apple iPad at $199, runs on the Android OS -- and it might be the first successful Android tablet attempt after the Xoom, Tab and the many, many others.

Kindle Fire, which has a touch color display, will also give users access to Amazon products like Cloud and Amazon Prime. According to CEO Jeff Bezos, this newest product is a premium offering at a non-premium price.

The 7-inch tablet lets you read, listen to music, watch TV and movies, touted as a consumption vehicle. Along with Amazon's credit card wielding, pre-existing, loyal consumer base and a strong online retail reputation, the Fire will definitely give Apple (and everybody else) something to think about.

The Fire is the latest in Amazon's strong tablet lineup, accompanying the regular non-touch Kindle readers with WiFi or 3G and the new Kindle Touch.

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