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Americanino: Hypnotic

Published on .



Chilean fashion brand Americanino has been attracting attention with an outdoor QR code-based stunt that persuaded consumers to strip off in public by appearing to 'hypnotize' them. The campaign, by Santiago agency Mayo Digital, placed a board with the QR code in a busy public place. When people scanned it, they received a message telling them to call a phone number. When they called it, the 'hypnotizer' answered and started describing their entire outfit, told them that their clothes were not representing their attitude, and invited them to strip off. Those bold enough to do it were rewarded with a free outfit from the brand.

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