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AMREF: The Status of Africa

Published on .



BBH London created this campaign that asks Facebook users to lend their status to one of seven African citizens for five days, in order to help shed realities on the daily life and hardships of poor and underdeveloped African communities and to raise awareness of AMREF, Africa Medical and Research Foundation. AMREF brings health care to the continent's most vulnerable communities and believes that only healthy communities can overcome poverty.

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