With children starting a new school year in Australia, agency BMF created an app for supermarket ALDI that's designed to help parents pack their kid's lunchboxes. It includes weekly meal plans to help parents include nutritious choices in lunchboxes, and allows parents to create user profiles for each of their kids, including food that they do (and don't) like. The latter is designed to involve children in the lunchbox making process, increasing their interest in food choices. The app and website were launched in conjunction with the HealthyKids Association.
Jack Neff on 01.27.2015