Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

An App To Help You Pack Lunch

Published on .

With children starting a new school year in Australia, agency BMF created an app for supermarket ALDI that's designed to help parents pack their kid's lunchboxes. It includes weekly meal plans to help parents include nutritious choices in lunchboxes, and allows parents to create user profiles for each of their kids, including food that they do (and don't) like. The latter is designed to involve children in the lunchbox making process, increasing their interest in food choices. The app and website were launched in conjunction with the HealthyKids Association.

Most Popular