Was this what Lee Clow was talking about? Over the past few weeks, the ad vet had been whipping adland into a frenzy by tweeting about the Super Bowl and Mac's 30th birthday, leading to rumors that the brand would be making an appearance on advertising's biggest night. That didn't happen, but Monday morning, Apple released this film to celebrate Mac's birthday. The spot was created via TBWA Media Arts Lab, and directed by Jake Scott.
The film doesn't celebrate Mac itself, but the idea that it put technology into the hands of the people for the first time. It spotlights the "next thirty years" via the lens of another game-changing tech invention: the ad was shot around the world, in one day, entirely on the iPhone.