In Argentina, mobile phone brand Personal thought up a way to make the portable toilets at the music festival that it sponsors seem more inviting. In a stunt by TBWA/ Buenos Aires, each toilet contained an audio device that was activated once someone entered. The seven toilets made different sounds, combining to create a music track. The music changed as different people entered and exited, but when all seven were occupied the track was complete.
Jack Neff on 04.17.2015