Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Under Armour: OutRay Ray Lewis

Published on .

Ray Lewis' exuberant game chants are about as famous as his football skills, and instead of just practicing your own at home in front of the television, Under Armour is giving you the chance to Out Ray the man himself. A new microsite by the brand's internal agency Tight Shirt and Tool of North America lets you "re-create" Lewis' chants. The Ravens superstar will rate the performances, and will also earn points through public voting. Winners get a flight out to Baltimore and a chance to meet Lewis and attend a game.

Most Popular