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Asics: Stop At Never

Published on .


Vitro and ASICS team up for a slick, snazzy new site, 'Stop At Never,' which showcases shoes undergoing a range of 'experiments' to highlight just how shockproof, waterproof and stable it really is.

The site is beautifully designed, with a scroll-through functionality that lets you navigate through web videos of the experiments, which include jackhammering a shoe to see how well it absorbs shock, and testing its agility by getting a runner to sprint through a fountain.

While the 'experiment' concept isn't really new -- Columbia Sportswear most recently debuted 'Great Moments in Trying Stuff,' experimenting using a shoe as a colander to make 5-bean salad, for one -- but the execution of this Asics idea definitely makes it worthy.

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