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Audi: Night Vision app/print ad

Published on .



To demonstrate Audi's Night Vision Assist feature, a thermal imaging camera placed in the front of the car that can detect humans in poor light conditions, Swedish agency Akestam Holst showed off the technology via an interactive print ad. The ad instructs readers to download a free app to their smart phone. With it, users can explore Audi Night Vision by holding up their phone and moving it in front of the ad - and are challenged to see they you can spot the pedestrian and other objects.

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