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Ballantine's Creates a Special Crowdsourced Music Track

Published on .



As part of its Loud Blue project, devised by Work Club, that adds musical soundtracks to people's Instagram shots via Twitter, whiskey brand Ballantine's has teamed up with Brazilian DJ duo Felguk to create a special crowdsourced music track. The track has taken photos submitted by fans, inspired by the photographic theme "My Brazil", and has turned them into music generated by LoudBlue's algorithim. The original photos feature in the music video. The project and partnership will be launched at a live event to 10,000 people tonight tomorrow night (February 21) in the Brazilian city of Recife.

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