Ballantine's: Human API

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To tie in with its strapline 'leave an impression', whisky brand Ballantine's is launching what it calls a 'human API' allowing users to comment on and advise artists as they work (live) on a series of projects.

The app, available via the brand's Facebook page, allows users to log in to the live streaming of the artwork's creation and to 'leave their own impression' on the artist's work. The first project, which was streamed live today (June 16th), features a tattoo artist working in Paris on a client. Other projects will feature an ice sculptor and a graffiti artist.

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