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Ballantine's: tshirtOS T-shirt of the Future

Published on .



Earlier this month, we featured Ballantine's tshirtOS, a programmable tee embedded with an ultra-thin LED screen that could pose some serious competition for your smart phone--it displays tweets and even takes pics and posts them to your Instagram feed. The idea was conceived out of wearable tech company CuteCircuit and agency Social Club, who debuted this new film, directed by Kim Gehrig, showing how fabulous and sci-fi life would be if this shirt actually went into mass production. The short plays out like a modern day Weird Science, featuring a geeky duo who get in on some serious nightlife adventures while showing off the tee's potential--yes, karaoke makes an appearance--before they get caught in an unsavory situation.

TshirtOS, for now, is just a prototype, but if enough fans show their support for it on the tshirtOS Facebook page, Ballantine's will look into making the product available for real.

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