×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Band-Aid: Magic Vision app demo

Published on .



Johnson & Johnson has released a cute demo video for Band-Aid's Magic Vision app featuring the Muppets, which Creativity reported last month. The augmented reality app (developed together with JWT New York) is designed to distract kids from their cuts and grazes; by placing an iPhone or iPad over one of a Band-Aid bandage or box, you can interact with Kermit, Miss Piggy and Gonzo. As the demo says, good luck getting your iPhone back.

Most Popular