Barnardo's: Turning Children's Lives Around

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BBH London, as part of its ongoing campaign for youth charity Barnardo's, enlisted Frank Budgen to direct an interactive bus shelter poster on London's Tottenham Court Road. The poster features a girl seen in the Barnardo's Turn Around spot directed by Chris Palmer, but she shifts to show a subtle smile when a coin is dropped into an accompanying donation tin, as seen in this demo video.
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