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BBC: Breaking Out

Published on .

BBC's R&D Lab, which is constantly looking for new ways to tell stories, has unveiled the first ever example of 'Perceptive Media,' video or audio broadcasts that adapt content based on information about you. We previously saw this kind of adaptive content on the web already with Arcade Fire's 'The Wilderness Downtown' and Jason Zada's 'Take This Lollipop.'

In 'Breaking Out,' a short film about a lady stuck in an elevator, information about your location, the weather you're in, and whether you're logged into Facebook, for example, will change the narrative.

Hat tip RubbishCorp.

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