Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BBDO Guerrero in the Philippines Asks You to Take an Unselfie to Help Typhoon Victims

Published on .

How can you grab people's attention enough so they stop scrolling around on social media and go to a UNICEF site set up to help victims of Typhoon Haiyan instead? Replace your mug with a plug. BBDO Guerrero launches #unselfie, a movement that asks you to take a photo of yourself, hiding your face with a piece of paper with supportunicef.org/philippines on it.

Most Popular