How can you grab people's attention enough so they stop scrolling around on social media and go to a UNICEF site set up to help victims of Typhoon Haiyan instead? Replace your mug with a plug. BBDO Guerrero launches #unselfie, a movement that asks you to take a photo of yourself, hiding your face with a piece of paper with supportunicef.org/philippines on it.
Celebrating its 15th anniversary, National Geographic Channel is preparing to raise the ante with a major commitment to top-flight programming to draw in even more viewers while opening the door to expanded tie-in opportunities for marketers looking to partner with the well-respected brand.Learn more
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