BBDO Guerrero in the Philippines Asks You to Take an Unselfie to Help Typhoon Victims

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How can you grab people's attention enough so they stop scrolling around on social media and go to a UNICEF site set up to help victims of Typhoon Haiyan instead? Replace your mug with a plug. BBDO Guerrero launches #unselfie, a movement that asks you to take a photo of yourself, hiding your face with a piece of paper with on it.