Ben: Dance with Bashir

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If you've always wanted to star in your own Bollywood dance video, Dutch telecoms brand Ben gives you the chance - well, kind of - in this interactive campaign.

At the Dance with Bashir website, your dance moves are recorded via your webcam, and 'Bashir' (the star of a previous commercial for Ben by KesselsKramer) imitates them, by way of a motion detection app. The moves are then composited into the background movie.