McDonald's is challenging people not to get distracted by a Big Mac in a digital campaign to accompany its current TV spots in which professionals find the burger hijacks their thoughts. The work, by Razorfish, kicks off with this viral video of a hidden camera prank, in which unsuspecting people are asked to take a photograph of a couple. While a poster of a Big Mac is carried past them, the girlfriend of the couple changes places with another girl, and they appear not to notice. Viewers can click through to a website in which Big Mac challenges you to a series of mind games -- to see whether you, too, are distracted by the product.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more