×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Black Eyed Peas: BEP 360 App

Published on .



Black Eyed Peas frontman Will.i.am has launched a new entertainment apps company, will.i.apps, and the first product from the new venture is a Black Eyed Peas app enabling a 360-degree video experience.

The BEP-360 app is based around the video for the band's The Time (Dirty Bit). By moving their mobile phone, viewers can experience different aspects of the video, and access layers of content, including an AR-enabled album cover, community-contributed comments and the Peas' Twitter feed.

Check out the making of and more will.i.apps info on the company's site.

Most Popular