The Finnish Cancer Assocation graphically shows the effects smoking has on the teenage body with a website, Tobacco Body, designed by agency 358 Helsinki (which says it wanted to bring the old campaigns featuring black lungs into the iPad age). Visitors can click on the bodies of a man or a woman to see close-ups on the damage wrought by cigarettes on organs, skin, nails, hair and more, with one side of the body showing the normal body. A cinema campaign, also aimed at teens, accompanies the site, which is somewhat reminiscent of the Israel Anti-Drugs Authority's Facebook Timeline.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more