Disney has partnered with Google Play to create a stop motion animation love story for Valentine's Day, based on its Disney Parks Vinylmation collectible franchise. The 38-minute film (the trailer for which can be seen here) serves as a big promotion vehicle for Google Play -- that's the only platform through which viewers will be able to experience the movie. It tells the story of Blank, an unpainted Vinylmation toy in a "painted world," who goes on an epic adventure to find his lost soul mate.
Disney and Google are promoting the film via this micrososite, created out of rehab studios, where users are invited to select one of twelve frames from Blank to send off to a loved one.The first few users will even score a print of the frame.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more