Blue Bloods: Shooting Range Billboards

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To promote TV series Blue Bloods in Spain, Fox Crime and Bungalow 25 transformed a billboard into a virtual shooting game. Using an augmented reality iPhone application, the billboard became the shooting range, while the consumer's iPhone is the 'rifle', used to capture images and 'shoot' targets. Players were also invited to share their scores on Twitter and enter a contest to win a series of prizes.

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