BMW South Africa: Interactive Video Projection

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To promote the BMW 1 Series in South Africa, digital agency iLogic projected an interactive racing game onto buildings and scaffoldings in major cities over eight nights and let consumers take part in playing on the huge, 108 square meter screen. Promoters on the ground helped participants enter their Facebook details via a Galaxy Pad, used afterwards as a steering wheel to race with. Results were posted to the BMW1 Series fan page on Facebook, as well as the racer's personal profile.