Bonniers Konsthall: The Uninvited

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To recruit new visitors to Bonniers Konsthall, an art gallery in Stockholm that shows contemporary art, installations and performance art, DDB Stockholm has been sending out invitations with a non-traditional difference. The tickets say that the addressee isn't invited, but instead they are welcome to pass the invitation to someone else who might be interested.

1900 'non personal' tickets have been sent out, and others can sign up to receive them via Facebook by joining the group 'Bonniers Konsthall is not for me'.