Boondoggle: Winter Wake Up App

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The Winter Wake Up app, from Belgian ad agency Boondoggle, was inspired by last winter's severe snowy weather and the subsequent lateness of the agency's employees. It works like a normal alarm clock, but collects weather data based on your current location and wakes you earlier than usual if it has unexpectedly snowed or frozen overnight. The idea is that you have enough time in the morning to dig out your driveway, de-ice your car - and still leave for work on time. It's all highly practical and ingenious- although, with no more excuses to snuggle under the bedcovers on cold winter mornings, we're not sure how popular it'll be....Hopeful early risers can download the app in the App Storeor via Android Market.