Boulder Digital Works: Zombies vs. Hippies

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Boulder Digital Works teamed with Exopolis to launch Zombies vs. Hippies, a University of Colorado campus scavenger hunt using Microsoft Tag technologies. Students are assigned to teams at the Zombies Vs. Hippies site, where can download the Tag Reader, get assigned to a team and then go on to complete various missions and engage in battles, which are marked throughout campus on posters with Microsoft Tags. Players can also recruit friends onto their teams via email and Facebook. Competitors earn points for missions completed and battles won, for a chance to win various prizes.