Bouygues Telecom: Facebook Flashback Book App

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To launch Bouygues Telecom's Facebook platform, DDB Paris created an app to help Facebook users remember their most precious moments on the site. Flashback Book allowed social networkers to create limited edition books based on their status updates and photos. Users could include up to ten friends and designate a timeframe of the content to be covered. The limited run of 1,000 books were gone within an hour of the promotion's launch.

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