Why not see who's advertising around the advertising coverage while you're at it?
British Airways Lets You Unwrap A Digital A380 For Christmas
Published on .
British Airways customers can digitally "unwrap" an enormous A380 Jumbo Jet as part of an interactive Christmas competition launched by the airline. Hosted on a microsite created by MPC, it allows users to click to remove gift wrapping from the plane to win daily prizes and enter a grand prize draw. MPC's 3D department created the CG plane, which was placed in a photorealistic hangar environment, while OgilvyOne was the agency behind the project.