×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

British Airways Lets You Unwrap A Digital A380 For Christmas

Published on .

British Airways customers can digitally "unwrap" an enormous A380 Jumbo Jet as part of an interactive Christmas competition launched by the airline. Hosted on a microsite created by MPC, it allows users to click to remove gift wrapping from the plane to win daily prizes and enter a grand prize draw. MPC's 3D department created the CG plane, which was placed in a photorealistic hangar environment, while OgilvyOne was the agency behind the project.
Most Popular