British Airways: The Sound of Home Advantage

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As part of its HomeAdvantage campaign developed by BBH, British Airways has created The Sound of #Home Advantage, a web page which plays a "symphony" based on tweets, posts and message of support for the Olympic Games. The sound wave on the site represents the level of support at any given moment, getting louder according to the number of social messages. You can click on the visual particles to read the tweets, posts and messages individually, and filter them by athlete, event or venue using drop-down menus.