In Canada, Bud Light is appealing to hockey fans by offering them their very own 'red light' - which will go off with a honk every time their team scores. The light works by connecting to the user's Wi-Fi network. They configure it with an Android or iPhone app to tell it what teams they support, and when a game comes on, it goes into action. According to Wired, Bud will even come and install your light for you, if you live in the Toronto area, although they are shipping across the country.
Jack Neff on 04.17.2015