In Canada, Bud Light is appealing to hockey fans by offering them their very own 'red light' - which will go off with a honk every time their team scores. The light works by connecting to the user's Wi-Fi network. They configure it with an Android or iPhone app to tell it what teams they support, and when a game comes on, it goes into action. According to Wired, Bud will even come and install your light for you, if you live in the Toronto area, although they are shipping across the country.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more