Over the holidays, Anheuser-Busch unveiled a newly redesigned Budweiser.com, created out of Vitro. The new site features a more user friendly interface, featuring responsive design and parallax strolling. According to an agency representative, it's a globally-targeted hub meant to position the brand as the "patron and catalyst of great times."
On the back end, it provides a publishing platform that's easy to update to accommodate the range of the brand's activities and one flexible enough to address a global audience. Also among the redesign's goals was to drive engagement with Bud's young consumers. Question is, why not just do it all on Facebook?