Burberry: 10 million Facebook fans

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Burberry is now officially the brand with the greatest number of Facebook fans, at 10 million. To celebrate, chief creative officer Christopher Bailey personally thanks fans on this video released on its Facebook page, alongside a new YouTube campaign featuring actor Eddie Redmayne and model Cara Delevigne.

The fashion brand has wholeheartedly embraced digital with initiiatves such as live-streaming fashion shows and its Retail Theater iPad shopping event.