Burberry: Beijing Livestream

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Burberry, which in recent years has become the fashion world's digital darling thanks to ambitious online efforts like its Retail Theatre and its live 3D Fashion Show, recently made more waves in Beijing.

To mark the opening of Burberry's Beijing flagship in Sparkle Roll Plaza, earlier this week it hosted a celebration of "British fashion, weather and music" that was streamed live on Burberry.com. The event included the first China performance of British band Keane and was also broadcast at 50 Burberry stores around the world.

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