In its latest effort from its Joyville campaign, Cadbury's Dairy Milk brand teamed up with Hypernaked to let UK customers personalize their chocolate bars - not just with names and messages, but even with their own selected web content.
Users can compose their bar online at the Joyville Made website. As well as adding a name and a message to two different sizes of Cadbury Dairy Milk, they can add a "web card", which will display Facebook photos, YouTube videos and more. Then, they can get their chocolate sent by mail to the recipient.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more