In its latest effort from its Joyville campaign, Cadbury's Dairy Milk brand teamed up with Hypernaked to let UK customers personalize their chocolate bars - not just with names and messages, but even with their own selected web content.
Users can compose their bar online at the Joyville Made website. As well as adding a name and a message to two different sizes of Cadbury Dairy Milk, they can add a "web card", which will display Facebook photos, YouTube videos and more. Then, they can get their chocolate sent by mail to the recipient.
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.