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California Milk Sponsors California Cows, in Farmville

Published on .

Farmville, Deutsch L.A. and the California Milk Advisory board have teamed up for a brand integration within the four walls of the virtual farm. Players of Farmville can now send "real" California Cows to friends or rear them on their own farms. It's a smart, different way to bring California Milk in front of people's eyes, we're just not sure the brand's target demo are necessarily Farmville players.

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