Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

California Milk Sponsors California Cows, in Farmville

Published on .

Farmville, Deutsch L.A. and the California Milk Advisory board have teamed up for a brand integration within the four walls of the virtual farm. Players of Farmville can now send "real" California Cows to friends or rear them on their own farms. It's a smart, different way to bring California Milk in front of people's eyes, we're just not sure the brand's target demo are necessarily Farmville players.

Most Popular