Carlsberg: Unbottle Yourself

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Carlsberg Sweden teamed with Akestam Holst to get their traditionally reserved countrymen to let their hair down through the new "Unbottled" iPhone and Android app. The Unbottle Yourself app and accompanying website challenge Swedes to become more social with 500 ridiculous missions, like posing as celebrities or dancing in department stores. The competition begins on April 5 and runs through April 17.