CAT London2010: Beeker Northam, Dentsu London Strategy Director

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The steady stream of inventive work coming from Dentsu London raised eyebrows at Creativity HQ this year, culminating in the iPad Light Painting app, created with Berg. What gives? We find out from Dentsu London strategy director, Beeker Northam what's been afoot at Dentsu London and how the agency is harnessing technology ("indistinguishable from magic") in painting its own picture of the future of brand creativity.