CATScan: The New Creativity and Technology Blog

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In our regular CAT coverage, we keep you abreast of the latest creative digital innovations. The one thing that's been missing, however, is the voice of the digital community itself. But no longer.

Today, we're excited to announce the launch of CATScan, our new blog featuring thoughts, rants and bits of inspiration from notable creative personalities in the digital sphere—along with our regular CAT Trax roundup. We kick off with Yates Buckley, Partner/Technical Director at Unit9—a digital production shop behind smashing work like Orange's Friend-O-Meter and Goodby's award-winning Comcast Town and Adobe's Creative Mind, among others. He's also joined by Mathias Appelblad, BBDO/N.Y.'s new ECD/Director of Innovation. If you don't yet know his name, you'll know his work, which includes the celebrated Ikea campaigns Dream Kitchens and Come Into the Closet, which he produced out of his former shop, Forsman & Bodenfors.Check out their first postings and join the discussions in the comments section.

Stay tuned for more info on our other CAT Scan bloggers.

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