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Cerveza Pilsen: Measure Your Passion App

Published on .

For Pilsen beer, DDB Colombia created an app to figure out who the biggest fans of DIM, the oldest Colombian football team, are. The app measures the volume of your cheers and how much you move around, then calculates a percentage based on all the cheer/movement data gathered during the game. Fans can then post the results to their Facebook pages or Twitter feeds.

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