In Brazil, Nivea and Giovanni+ Draftfcb created a print ad that doubles as a cellphone charger, allowing beachgoers to use solar energy to recharge their phone. The ad, distributed in Veja Rio (Rio de Janeiro) the weekend of May 25th, was made with a paper-thin solar panel as thin as paper and a connection for people to plug in their smartphone. It took eight months to produce, including six months of technology development and two months of printing.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more