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Chevrolet: Memory Lane app

Published on .

As part of its 100th anniversary celebrations (which have also included microsite The Road We're On), Chevrolet is making of use of the Facebook Timeline features with a new app called Memory Lane . Developed by social media agency Big Fuel, it encourages Facebook fans of the brand to create a memento inspired by their favorite 'Chevy memory'. Users select an event from their life (such as a holiday, or getting married), with the date and location, and upload a photo or say what Chevy model they were driving, tagging friends and family who were present. It then creates a post for them which they can share on their Timeline.

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