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Chevy Sonic: Let's Do This

Published on .

Goodby Silverstein & Partners, along with Motion Theory and director Adam Sadowsky of Synn Labs are introducing the new 2012 Chevy Sonic with a high-flying stunt. A Chevy Sonic is balanced on top of a 90-foot structure built out of shipping containers. Every person that clicks will push the car closer to the edge. One final click will eventually make it go over, where it will get caught by bungee cables attached to a hydraulic crane, creating a social media-powered bungee jumping car.

A large finger pointer that acts like a cursor is also positioned on the site. It lights up as fans click and puts in motion the gear system which inches the car forward. Cameras placed around the tower will transmit the live action on LetsDoThis.com.

To gain some insight into the mind behind the work, check out Sadowsky's talk at CaT NY this year.

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