Cinemax: Strike Back Interactive Poster

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To kick off the launch of its new original series Strike Back, Cinemax has launched an interactive billboard on New York's West 34th Street. Created out of BLT & Associates and Apologue, it takes the form of a SuperWall that scales across eighteen 46 inch screens to give a multi-layered experience. It plays video across all 18 screens, captures movement and reacts to pedestrians as they walk by and allows users to interact and engage with the content to learn more about the series.

It will run 24 hours a day throughout August, promoting the premiere of Strike Back on Cinemax, August 12th at 10pm.