Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Cinemax: Strike Back Interactive Poster

Published on .

To kick off the launch of its new original series Strike Back, Cinemax has launched an interactive billboard on New York's West 34th Street. Created out of BLT & Associates and Apologue, it takes the form of a SuperWall that scales across eighteen 46 inch screens to give a multi-layered experience. It plays video across all 18 screens, captures movement and reacts to pedestrians as they walk by and allows users to interact and engage with the content to learn more about the series.

It will run 24 hours a day throughout August, promoting the premiere of Strike Back on Cinemax, August 12th at 10pm.

Most Popular