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Click On This Ad To Buy New Or Used Items

Published on .

WhybinTBWA New Zealand produced this humorous campaign to promote Trade Me, a New Zealand online marketplace that sells both new and used items. (The site wanted to highlight that it sells new items too, as it's known for trading used goods). As an interactive extension for the campaign, viewers can click on all of the "now-used" props and items that went into making the campaign, to buy them on the website's TV store - where they can also find links to their "new" equivalents. However, the toy boy isn't included.

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