Coke Zero: Department of Fannovation

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In its latest push for Coke Zero, Crispin Porter + Bogusky asks NCAA followers for ways they can improve the fan experience via The Department of Fannovation. The contest site, built on Posterous, gives the audience some suggestions, invites them to download a brief and to submit their own ideas for a chance to win $10,000 and a trip to the finals.