Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coke Zero: Department of Fannovation

Published on .

In its latest push for Coke Zero, Crispin Porter + Bogusky asks NCAA followers for ways they can improve the fan experience via The Department of Fannovation. The contest site, built on Posterous, gives the audience some suggestions, invites them to download a brief and to submit their own ideas for a chance to win $10,000 and a trip to the finals.

Most Popular